Ad Affiliate: If you’re into skincare, chances are you’ve heard of Paula’s Choice, a brand that has become a cult favourite thanks to its science backed formulas (plus that iconic BHA Exfoliant everyone talks about). I’ve used Paula’s Choice products for years now, so I thought I’d put together a full Paula’s Choice review answering all the questions you may have. If you were wondering what the best skincare items and things to buy from Paula's choice are, look no further. Enjoy.

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What is Paula’s Choice?

Paula’s Choice is a skincare brand founded by beauty expert Paula Begoun back in 1995. The brand’s philosophy is simple: effective, science-led skincare that’s fragrance-free, cruelty-free and honest about ingredients.

Unlike some brands that rely on trends, Paula’s Choice focuses on clinically proven ingredients like salicylic acid, niacinamide, retinol, and vitamin C, all clearly explained so you know exactly what’s in your products and why.

Is Paula’s Choice cruelty free and vegan?

Yes, Paula’s Choice is 100% cruelty free. They don’t test on animals, and many of their products are also vegan (though not every single one). If vegan skincare is important to you, check the individual product descriptions on their website.

What are the best Paula’s Choice products?

The product range is huge, but here are some of my favourites:

• 2% BHA Liquid Exfoliant: hands down their most famous product. A liquid exfoliant with salicylic acid that unclogs pores, smooths skin, and reduces breakouts.  This is around £35 for 118ml and lasts.  

• 10% Niacinamide Booster: I've found this to be great for reducing redness, enlarged pores and evening my skin tone.  It may seem pricey at around £50 for 20ml but believe me a little goes a long way.

• Skin Perfecting AHA Gel (8% Glycolic Acid): I've found this ideal when I'm looking to brighten my skin on those dull days.  It really helps and also helps smooth the skin.  It's around £35 for an 88ml bottle.

• Resist Anti-Aging Retinol Serum (1%):  a strong but effective retinol serum for fine lines and texture. I love that this really plumps up my face.  It's £63 for only 30ml but it's effective and I don't use it often.  

• C5 Super Boost Vitamin C Serum: On the other hand, I use this a lot.  It's a gentle but powerful vitamin C option for brightening and protecting skin. This one is around £50.

• Omega+ Complex Cleansing balm : I really love this deeply nourishing cleanser which just melts away all the dirt and grime of the day.  It's around £30 for 101ml.

Paula's Choice also has full ranges tailored to different concerns, including acne, rosacea, anti-aging, dryness, and sensitivity. 

How much does Paula’s Choice cost?

Paula’s Choice is definitely mid-to-high-end skincare. Prices usually range from £28–£55, depending on the product. While it’s not the cheapest brand out there, I do feel the prices reflect the high concentration of active ingredients and the fact that the formulas genuinely work.

Where can I buy Paula’s Choice in the UK?

The easiest place is via Cult Beauty, Space NK and Sephora UK, which is handy if you want to shop across multiple brands.

Is Paula’s Choice worth all the fuss?

For me, yes. The 2% BHA Liquid Exfoliant alone transformed my skin, it’s one of those products I always come back to when I need a reset. The brand is consistent, transparent, and delivers results without unnecessary fragrance or filler ingredients.

That said, not every product will work for every skin type, so it’s about choosing the right range for your needs. But if you’re serious about your skincare and want evidence-based formulas, Paula’s Choice is absolutely worth it.

Is Paula’s Choice good for acne?

Is Paula’s Choice safe during pregnancy?

Does Paula’s Choice test on animals?

Who is Paula’s Choice best for?

Honestly, everyone. They have ranges for:

• Acne-prone skin (salicylic acid, benzoyl peroxide).

• Sensitive skin (calming moisturisers, mineral sunscreens).

• Anti-aging (retinol, peptides, antioxidants).

• Dull, uneven skin tone (AHAs, vitamin C, niacinamide).

  
  

The brand is all about customisable skincare, so you can build a routine that’s perfect for your skin.

Final Thoughts

After years of using Paula’s Choice, I can see why the brand has such a loyal following. The products are science-backed, cruelty-free, and genuinely effective. Whether it’s their cult exfoliant, brightening serums, or nourishing moisturisers, there’s something for every skin concern.

For me, the standout will always be the 2% BHA Liquid Exfoliant, but whichever products you choose, Paula’s Choice is a brand you can trust. I hope this helps you if you were wondering which are the best items to buy from Paula's Choice.